What is Playtika? A brief introduction
Playtika is a mobile gaming company founded in Israel in 2010. Today, it is one of the leading companies for developing free-to-play (F2P) games for social casinos and similar platforms.
Its games are known for being fun and engaging, and the graphics often provide finishing touches with some artistic flair. At the same time, the games use random number generators (RNGs) and are completely fair and safe.
Not many people are aware of Playtika, but it is behind some of the most popular social casinos, casual games, and F2P gaming apps in the world. You can consult our B2 Services OÜ review to compare it to a company of a similar standing.
| Company name: |
Playtika (Playtika Holding Corp.) |
| Founded: |
2010 |
| Founders: |
Robert Antokol & Uri Shahak |
| Current ownership ([yyyy]): |
Public (NASDAQ: PLTK) |
| CEO: |
Robert Antokol |
| Industries: |
Mobile gaming and social casinos |
| Flagship products: |
Caesars Slots, Slotomania & WSOP |
| Website: |
Playtika.com |
| Contact email: |
info@playtika.com |
| Phone number: |
972-73-316-3251 |
| HQ address: |
HaChoshlim St 8 Herzliya Pituach, Israel |
| Global offices: |
USA, Canada, Ukraine, Romania, Belarus & Poland |
A short history of Playtika - The timeline
Here is a short run-through of the history of Playtika, starting in 2010 and running up until the present day:
- 2010
- Playtika is founded in Tel Aviv, Israel, by friends Robert Antokol and Uri Shahak
- 2011
- Caesars Interactive Entertainment acquires Playtika
- 2016
- it is sold to a Giant Interactive-led consortium for $4.4 billion
- 2020
- Playtika signs a five-year naming rights deal with the Maccabi Tel Aviv basketball team worth $8 million
- 2021
- Playtika Holding Corp. (PLTK) goes public on the NASDAQ and its IPO raises $1.88 billion
- 2024
- Playtika acquires SuperPlay for up-front consideration of $700, raising to a potential $1.25 billion
- [yyyy]
- It continues to be a dominant force in the social casino and mobile gaming markets
What does Playtika do?
As was the case in our
Rush Street Interactive review, a common misconception is that Playtika is an online casino website, but it's not. While most of its games, including Slotomania and Caesars Slots, are in the social casino space, Playtika itself isn’t a social casino.
Moreover, in addition to its casino-style games and assets, it also owns many non-casino-style “casual” games, including 1v1.lol, Best Fiends Stars, and Bingo Blitz. It uses RNGs to keep its games fair, data-driven technology to keep its players engaged, and more recently, has been incorporating the use of AI.
Is Playtika a gambling company?
Despite what the names and nature of its games might initially suggest, Playtika isn’t a gambling company. It creates free-to-play (F2P) games, many of which are casino-style games like slots and poker.
However, you cannot play any of their games with real money funds. Any slots or casino-style games provided by Playtika, including poker and bingo, can only be played using virtual (pretend) currency for entertainment purposes.
How does Playtika make money if its games are free to play?
There are four key ways that Playtika makes money:
- In-app purchases:
All games and products are free to play (F2P), but they also all have optional in-app purchases. Players can buy things such as extra virtual currency, in-game features, and rewards.
- Subscriptions:
Many Playtika games have optional subscription services that players can join for a weekly, monthly, or annual fee.
- Advertising: In addition to the in-app purchases and subscriptions, the company also makes money from advertisements that appear in-game and on their products’ websites.
- Acquisitions:
Playtika has acquired a handful of social casinos, game studios, and other mobile gaming companies to increase and expand its revenue streams.
The most popular Playtika apps - The top five
As of May 2025, Playtika has over 20 products in total, including its casual games, social casinos, and other apps. Rather than listing them all, here’s an overview of the five most popular games:
- Caesars Slots
- An F2P social casino app and website with over 150 online slots that you can play using virtual coins. Players can get Playtika Rewards as they play by increasing their VIP level (Bronze to Black Diamond).
- Slotomania
- This was Playtika’s first F2P slots app that remains one of the most popular social casino apps in the world. It contains over 170 slots and new players get a 1 million free Gold Coins welcome bonus.
- World Series of Poker (WSOP)
- A free online social poker app where you can play online poker games in real time with other real-life players. It includes an academy with videos and guide articles to help beginner players get started.
- House of Fun
- Another F2P social casino app with over 200 slots, piggy games, and mini-games. Features of this game include free daily gifts and extra virtual prizes if you hit a big win.
- Bingo Blitz
- A free-to-play bingo app with customizable bingo cards. Players can pick the theme and size of their bingo cards, as well as the numbers.
Here are some other casino-related Playtika games:
| Game |
Description |
| Vegas Downtown Slots & Words: |
A mix of casino-style slots and word puzzle games |
| Poker Heat: |
Social F2P poker league with over one million players |
| Governor of Poker: |
Free social Texas Hold’em mobile game |
| Monopoly poker: |
F2P social game that mixes Monopoly and Texas Hold’em |
| Solitaire Grand Harvest: |
Farming-themed free solitaire game |
Non-casino Playtika games
While the company is best known for its slots, poker, and other social casino games, it has also produced a lot of non-casino-style products, including:
- Board Kings
-
Digital board game
- Best Fiends
-
A multiplier puzzle
adventure
game
- June’s
Journey
-
Romantic-themed mystery game
- Domino Dreams
-
A fun game centered around dominoes
- 1v1.lol
-
A multiplayer build and shooting game
Where can you find Playtika’s games?
You can access all of the Playtika games directly via their website. Many of the games can be played directly on a web-based desktop platform, while some even have desktop apps for Mac and Windows.
However, as we have explained, Playtika primarily creates mobile games. Therefore, all of their products are available via iOS and Android apps, which can be downloaded from one of the following sources:
- The Playtika website
- Google Play (Android)
- App Store (iOS)
The details of Playtika’s innovation and technology
Since its foundation in 2010, Playtika has put innovation at the heart of its approach to game and product development. For example, it was among the first mobile gaming companies to create games that you could play directly on social media platforms like Facebook and Instagram.
The focus then moved to creating games that could be played on mobile devices, including cell phones and tablets. As well as creating its own games, the company has in recent years acquired other games and adapted them to suit the Playtika ethos and style.
Here are some of the key technological components that Playtika uses to innovate its mobile games and monetize its products consistently:
Playtika is one of the best mobile gaming companies when it comes to using player data to personalize the gaming experience and monetize its own products. However, the company does not exploit users' data and is fully compliant with the General Data Protection Regulation (GDPR).
The slots and other casino-style games created by this company use random number generators (RNGs). These ensure that the games are as fair as they possibly can be, just like the slot machines you’d find in a land-based casino.
🤖 Artificial Intelligence
Like all mobile gaming companies (and most companies in 2025), Playtika is supplementing its data analytics with AI to help tailor its games, promotions, and adverts to each individual player.
🎨 Artistic Endeavor and Creativity
While technology plays a big part in Playtika’s products, so do the humans behind it. With over 3,000 staff across 15 locations, the company is heavily reliant on creative and artistic minds to help create new games and products.
🌐 Social and Community Gaming
Many of Playtika’s games are multiplayer, while most single-player games have in-app chats, forums, or other features that facilitate social interaction between players. Additionally, they also have tournaments and leaderboards so that players can compete with each other.
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What Playtika doesn’t do - Busting the myths
Thus far, we’ve focussed mainly on what Playtika does do - but what about the things it doesn’t? More specifically, what about the things people think Playtika does that it actually doesn’t?
We have covered some of these points throughout the article, but here is a short summary addressing some common misconceptions:
- Misconception 1: Playtika is a gambling company
- As we told you earlier, it’s not - it’s a social mobile gaming company that offers no gambling of any kind.
- Misconception 2: You can win real money by playing Playtika games
- Playtika only offers social and casual games that offer no chance to win real money prizes. Check out our
VGW review
to see an example of a gaming company that creates sweepstakes casino games with real prizes.
- Misconception 3: Playtika games are rigged
- Playtika games are all verified and use RNG technology to ensure that outcomes are random and fair. There is no evidence to suggest that they are rigged in any way.
- Misconception 4: Playtika steals and sells your data
- As we explained earlier, Playtika uses a data-driven model for game personalization and monetization purposes. However, it is entirely GDPR-compliant and has a fair Privacy Policy, which you can read and accept before you play.
Current market standing and what the future holds for Playtika
Despite being perceived by many as a small igaming software developer, Playtika is actually one of the industry leaders for mobile gaming, social casinos, and casual games in 2025.
Combined, its 20+ games have over 20 million monthly users, process over 9 TB of data every day, and generate billions of dollars in revenue, through in-app purchases, subscriptions, and advertisements.
Social casino success
When it comes to social casino gaming, Slotomania and Caesars Slots are two of the most widely played games in the world. Meanwhile, the World Series of Poker (WSOP) is the number one F2P social poker game.
Casual gaming
Another key part of this company’s success has been the expansion beyond social casinos and into casual gaming. Around half of Playtika’s portfolio now consists of non-casino games, with Bingo Blitz and Best Fiends being two of its highest-grossing assets.
Key areas moving forward
To finish with, here are the five key aspects that have seen Playtika dominate the market and that will likely be pivotal to its continued growth moving forward:
- Expansion into new markets beyond social casinos and casual games
- Acquisition of new assets
- AI and data-driven improvements to personalized gaming
- Effective monetization of its F2P games
- Social networking and community features
Playtika review - Conclusion
In summary, Playtika is an industry-leading mobile gaming company known for its social and engaging F2P games in the social casino and casual gaming spheres. Its flagship products include Caesars Slots, Slotomania, and WSOP, all of which contribute to its 20 million monthly user base.
While all of its games are free to play, they are monetized through in-app purchases, subscription services, and ads. The games themselves stand out on the market as they facilitate social interaction through multiplier gameplay, tournaments, in-app live chats, and community features.
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Playtika review FAQ
🤔 Is Playtika a good company?
Playtika is considered to be a good and successful company that owns over 20 social casinos, social poker, and casual games. To compare it to a similar company, you can consult our
YSI review
here at PromoGuy.us.
🎮 What does Playtika do?
Playtika is a mobile gaming developer that creates and acquires social casino games, casual games, and more. Its games are free to play, but it makes money through in-app purchases and ads.
💰 Can you win real money at Playtika?
No, you cannot win real money by playing any Playtika games. They are all social games that you can play using virtual currency for entertainment purposes only.
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