Quick facts about B2 Services OÜ
- B2 Services OÜ operates McLuck, Jackpota, and some other popular sweepstakes casinos in the US
- Most B2 Services OÜ sites offer similar bonuses, user experiences, and progressive jackpots
- McLuck is the oldest B2 Services OÜ site, founded back in early 2023
- Some of B2 Services OÜ’s biggest competitors are VGW, YSI, and Blazesoft
What does B2 Services OÜ do?
Understanding the operating model of sweepstakes casinos is imperative to understanding how B2 Services OÜ fits into the sweepstakes gaming industry. At the bottom of the market ladder is the sweepstakes casino site, like McLuck or Jackpota, which players like you and I use. However, in most cases, those sites don’t exist independently; they’re often owned by an umbrella company that runs a number of sites.
B2 Services OÜ is one such company. Operating some of the most popular sweepstakes casino sites in the US, including McLuck and Jackpota, B2 Services OÜ is one of the most important players in the country’s sweepstakes gaming space. The company owns and controls five prominent social casinos in the United States: Jackpota, McLuck, Scratchful, MegaBonanza, and Hello Millions.
Another question that often comes up in discussions about this company is: “What does B2 Services OÜ do?” The answer is straightforward: B2 Services OÜ is responsible for all the heavy lifting behind the scenes to ensure sweepstakes casino sites like McLuck and MegaBonanza operate without hitches. This heavy lifting encompasses everything from responding to customer support queries, to more complex tasks like handling payment infrastructure for all the company’s sites.
Here’s a summary of what B2 Services OÜ does as a sweepstakes casino operator:
- Ensuring regulatory compliance and strict adherence to US sweepstakes regulations
- Forming partnerships with social casino game developers like Pragmatic Play and NetEnt
- Handling payments and financial transactions on all sites within the B2 Services OÜ network
- Ensuring a responsive and reliable customer support experience on all B2 Services OÜ sites
Interestingly, while this list makes it seem like you can contact B2 Services OÜ directly for customer support when playing on one of its sites, that’s far from the case. B2 Services OÜ is not customer-facing; you’ll never have to contact or interact with the company directly as an end user, as every site under its umbrella has a dedicated Help Center for user queries.
Pros and cons of B2 Services OÜ
- Generous sweepstakes casino bonuses
- Creative progressive jackpots
- Excellent user interface designs
- Dedicated mobile apps
- Homogeneous user experience
What to expect from B2 Services OÜ sites
All B2 Services OÜ share some similarities, and that’s not necessarily bad; it’s a pattern I’ve observed with other similar companies; even my
VGW review
pointed out the same thing. There are only five B2 Services OÜ sites, all of which I’ve used extensively, and here are some things I’ve come to expect when on a site this company operates:
🧩 Homogeneous user experience
Only three things in life are certain: death, taxes, and a B2 Services OÜ site feeling like a B2 Services OÜ site. It’s not immediately apparent once you log into a site from the operator, but it’s only a matter of time before the similarities become noticeable. For example, McLuck, MegaBonanza, and Jackpota all feature the same 7,500 Gold Coins + 2.5 Sweepstakes Coins welcome bonus—interesting coincidence, no?
Well, you’d think it’s a coincidence until you discover they all also have the same 150% first purchase bonus on your initial Gold Coin bundle purchase—is that a coincidence too? I’d believe in such an elaborate coincidence if they all didn’t feature the same set of 700+ slots and live dealer titles; if you use these sites long enough, you start to feel that it’s the same person pulling the strings behind the scenes.
🎁 Generous bonuses and promotions
One thing you can’t take away from B2 Services OÜ is the generous bonuses; only a few companies do it better in the sweepstakes casino space. From the generous welcome bonus to the Gold Coin bundle purchase promotions, the refer-a-friend offers, and the loyalty bonuses, there’s not much more you can ask for in the bonuses category on the average B2 Services OÜ site.
What I like the most about B2 Services OÜ promotions is how they’re almost always cross-platform; when I learned of Jackpota’s generous 200k Gold Coins + 100 Sweepstakes Coins refer-a-friend bonus, I sped down to McLuck, and sure enough, there was the same offer with the same conditions—a perk of using B2 Services OÜ sites.
🖥️ Intuitive user interface and experience
Another perk I noticed throughout this B2 Services OÜ review is the intuitive user interface all sites under the company’s umbrella share. The sites don’t all look the same; in some cases, they look so different that you’ll find it hard to tell they’re from the same company. McLuck, for example, uses a more traditional online casino look, while Jackpota employs a playful, almost cartoonish interface.
However, looking closer into each site and digging beyond the surface, you’ll notice they all offer almost the same set of features, and you’ll feel right at home on any B2 Services OÜ site if you’re already familiar with one of them.
💰 Unique progressive jackpots
From Jackpota’s GC Jackpots to McLuck’s McJackpots, you’ll notice one fun feature on almost every B2 Services OÜ site: jackpots. They all work the same way: all players contribute a tiny percentage of the Gold Coins from every slot spin to a progressive jackpot, and there are four random winners weekly. The jackpots always have four categories: Mini, Minor, Major, and Grand, featuring prizes from 10,000 Gold Coins to 200 million Gold Coins.
While many sweepstakes casino sites have similar jackpot setups—see our
Playtika review
for House of Fun’s jackpots—it’s different on B2 Services OÜ sites because they’re not optional; you agree to enter the jackpots as soon as you sign up and start playing on the site. I don’t mind jackpots, but on B2 Services OÜ sites, it doesn’t matter; you’re in, whether you mind it or not.
Here’s a table showing the typical jackpot prizes on a B2 Services OÜ site:
| Jackpot
|
Prize |
| Mini |
10,000 Gold Coins |
| Minor |
200,000 Gold Coins |
| Major |
2,000,000 Gold Coins |
| Grand |
200,000 Gold Coins |
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How B2 Services OÜ compares to competitors
B2 Services OÜ isn’t a trailblazer or anything; we have much older sites like YSI, Playtika, and VGW, all of which have their perks and drawbacks. As a sweepstakes casino writer, I’m familiar with them; I even worked on a
YSI review
earlier, and I’m qualified to explain how B2 Services OÜ compares to its competition in the industry.
The closest competitors to B2 Services OÜ are likely VGW, Blazesoft, and YSI, all operating at least one site considered a significant actor in the American sweepstakes casino market. VGW owns and controls Chumba Casino, Luckyland Slots, and Global Poker; Blazesoft is the company behind Fortune Coins, Zula Casino, and Sportzino; and YSI (or Yellow Social Interactive) owns and manages Pulsz and Pulsz Bingo, both emerging sweepstakes casino sites.
While these aren’t all the companies competing with B2 Services OÜ, they’re worth mentioning. The rest fall into one of two categories: companies like Medium Rare N.V. that only control one sweepstakes casino site and those more into creating games than operating sweepstakes casinos; you’ll understand more about the latter category by reading my Rush Street Interactive review on this site.
Among the direct competitors to B2 Services OÜ, however, it’s a leader, controlling more prominent sites and a significant share of the sweepstakes casino market. You’ll likely get better-sounding bonuses from VGW sites—Chumba Casino offers a 2 million Gold Coins welcome bonus, for example—and YSI’s sites have arguably better user interfaces. However, none offers the same bonus variety and unique Gold Coin jackpots available on B2 Services OÜ sites.
Top sweepstakes casinos B2 Services OÜ operates
B2 Services OÜ owns and controls five sweepstakes casinos in the United States: McLuck, MegaBonanza, Jackpota, Hello Millions, and Scratchful. As I’ve explained earlier, however, many of these sites are really similar, so you don’t need detailed reviews of each to know what to expect. It’s abundantly clear that the company edges out many competitors, but what does B2 Services OÜ do differently to achieve this feat?
To help you find an answer, here are concise reviews of two popular sites from the company: McLuck and Jackpota, and what they offer:
McLuck – Oldest B2 Services OÜ sweepstakes casino
Pros and cons of McLuck
- Great selection of jackpot slots, including the McJackpot progressive jackpots
- Excellent mobile app for both iOS and Android devices
- Over 700 online slots from popular providers like NetEnt and Pragmatic Play
- Live dealer games available
- Claim referral bonus of up to 100 SC
- High redemption threshold of 100 SC
- Limited table game options
McLuck is the oldest B2 Services OÜ site, as it launched as soon as the company expanded to the North American market. I was registered on McLuck before this B2 Services OÜ review, but I went back to better understand how the average site from the company works. It seemed to have improved from the last time I was there, offering many more bonuses than I remember, including the unique McJackpot for Gold Coins.
Like every B2 Services OÜ site, McLuck has a Help Center for customer support queries and a loyalty club for dedicated players. While I tested McLuck for this review, I revisited some of my favorite McLuck exclusives, from Irish Coins to Gold Pigger 2, bringing back memories of why I fell in love with this sweepstakes casino in the first place.
Jackpota – Best B2 Services OÜ site for progressive jackpots
Jackpota: Pros & Cons
- Multiple ways of playing
- No purchase necessary
- Available in 49 US states
- Daily bonus
B2 Services OÜ launched Jackpota late in 2024 in a move that surprised observers, considering it already operates two sites offering the same service. I haven’t used the site much, but there’s no denying it comes with some new features the average user can appreciate. For one, the unique selection of “Unlimited Play” slots allows you to keep playing, even after exhausting your Gold Coins and Sweepstakes Coins.
The welcome bonus here is the same 7,500 Gold Coins + 2.5 Sweepstakes Coins you get at McLuck, but I don’t expect you to be surprised. Similarly, the games catalog is almost a carbon copy of McLuck’s, but I’m not complaining since McLuck’s gaming library is really good. During my Jackpota review, I played plenty of classic slots like Buffalo King Megaways and Sugar Rush, and enjoyed the experience.
While Jackpota’s games catalog is almost a carbon copy of McLuck’s, I’m not complaining since McLuck’s gaming library is excellent, featuring plenty of classic sweepstakes slots like Buffalo King Megaways and Sugar Rush.
Conclusion – B2 Services OÜ is a consistent sweepstakes gaming company
With five leading sweepstakes casinos and millions of US-based players, B2 Services OÜ is undoubtedly one of the leading sweepstakes gaming companies in the US. Sites under its umbrella offer unbeatable bonuses, intuitive user experiences, and a unique progressive jackpot system, so it’s got something to offer for all kinds of players.
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B2 Services OÜ review FAQs
❕ Is B2 Services OÜ a sweepstakes casino?
No, B2 Services OÜ isn’t exactly a sweepstakes casino. Rather, it owns and controls top sweepstakes casinos like McLuck, Jackpota, and MegaBonanza, which offer streamlined user experiences. With control over some of the largest sweepstakes casinos in the United States, it’s undoubtedly one of the biggest sweepstakes gaming companies in the US.
💼 What does B2 Services OÜ do?
B2 Services OÜ is responsible for ensuring all sites in its network adhere to US sweepstakes regulations, as well as overseeing their customer support functions and payments infrastructure. In short, the company handles all operations for all sites under its umbrella.
📍 Where is B2 Services OÜ headquartered?
B2 Services OÜ is incorporated in Estonia, with its registered office at Tornimae 5, 10145, Tallinn 10145. However, it has a subsidiary, B-Two Operations Limited, incorporated in the Isle of Man. Interestingly, B2 Services OÜ details its address information on the footer of every site it controls, so you can simply scroll down to the bottom of any McLuck or Jackpota page to get info on the company’s headquarters whenever you need it.
🌐 What sites does B2 Services OÜ operate?
B2 Services OÜ owns and operates at least five sweepstakes casinos: McLuck, MegaBonanza, Hello Millions, Scratchful, and Jackpota, with more likely on the way. These sites share many similarities, from the nearly identical welcome bonuses to the unique progressive jackpots, distinguishing them as B2 Services OÜ sites.
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