Ever wondered who owns McLuck and why that even matters when you're just there to spin the reels and have a good time? Well, ownership in the social casino world plays a huge role in shaping your gaming experience.
In this article, I’ll take you through the background of McLuck, who’s actually running the show behind the scenes, and how that ownership structure affects everything, like the kinds of promotions you get, game fairness and even player trust. So, if you're curious about McLuck or you're already enjoying their casino-style games, this is well worth a read.
McLuck Highlights
- Quality casino games
- Easy-to-use platform
- Plenty of free coins
McLuck ownership pros and cons
- Experienced team behind multiple social casinos
- Generous promos and player-first policies
- Transparent, Isle of Man-based operations
- Smooth gameplay across website and app
- McLuck is not available in all US states
The real answer to 'Who owns McLuck Casino?'
If you're here, chances are you're seeking answers to this question too. When McLuck entered the sweepstakes scene in 2023, B2Services OÜ, an Estonia based company, handled its operations. But in May 2024, things changed, and McLuck's ownership was passed to B-Two Operations Limited, a company located at the Isle of Man.
So, who owns McLuck casino today? B-Two Operations Limited is now officially in charge of running McLuck’s day-to-day operations. While it may sound like a big change, the reality is that this was just an internal restructuring under the same parent group. I found it interesting that both B2Services OÜ and B-Two Operations Limited belong to the same parent company called B2Spin Limited, a group vested in building secure, innovative sweepstakes and social casino brands.
What does this really mean for players like you and me? Well, nothing changed - same accounts, same games, and the same support team. As someone who plays on McLuck regularly, I can tell you that I didn’t notice a single disruption. The move is said to be purely for operational reasons, and if anything, it's only strengthened McLuck Casino’s ability to deliver a smooth and trustworthy experience for us gamers.
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Quick facts: McLuck ownership and operations
Here are the main details of how McLuck operates and who owns it today:
| Detail | Info |
| Owner | B-Two Operations Limited (Isle of Man) |
| Payment provider | B2 Services OÜ (Estonia) |
| Licensed under | U.S. Sweepstakes Laws |
| Model | Social casino (Gold Coins & Sweeps Coins) |
| Welcome bonus | 7,500 GC + 2.5 SC with PROMOGUYSOCIAL |
| Games available | 1,200+ |
Now, who is B-Two Operations Limited?
If you’ve never heard of B-Two before, don’t worry. I did some searching so you don’t have to.
B-Two Operations Limited is registered in the Isle of Man, which is a well-known hub for legit gaming operations. The company’s full address is: Second Floor, 18-20 North Quay, Douglas, Isle of Man, IM1 4LE.
With a strong regulatory framework in place and a clear record, this location adds some transparency and credibility. B-Two is more zeroed in on mobile-first, free-to-play casino sites, so they're a natural fit for managing McLuck.
Even better, B-Two didn’t just show up out of nowhere. They’re a direct branch of B2Services OÜ, and together they operate several well-known McLuck sister sites like MegaBonanza, SportsMillions, PlayFame Casino, Hello Millions and JackPota. Surprised? Well, you shouldn't be. This just shows that B-Two Operations and its sister companies under B-Spin Limited have been doing a great job in delivering fun sites that cater to different gaming styles. McLuck is no solo project, it’s backed by a network built for global, scalable sweepstakes gaming.
How the McLuck owner affects your gameplay
You might be wondering; how does all this ownership stuff affect me? Well, quite a bit, actually. The McLuck owner, now B-Two Operations Limited, plays a major role in setting the tone for your overall experience. Here’s how:
It’s clear that the ownership values player engagement. New players will get a welcome bonus of 7,500 Gold Coins and 2.5 Sweeps Coins with no purchases needed, just enter our exclusive code PROMOGUYSOCIAL when signing up. Besides this, you'll also receive free virtual currency from daily login bonuses, social media giveaways and other ongoing promotions like the
McLuck Rough Ride promo
and
McLuck weekly bonus.
🎲 Fair games and great game variety
With over 1200+ games including slots, scratch cards, instant wins and live dealers, you’ll always find something new to try out. McLuck games are RNG certified, so all players get a fair chance.
Based on my personal experience and what I’ve seen in many
McLuck reviews, support responses are timely and helpful especially via live chat. This shows how well the McLuck's owner values great player experiences.
McLuck may not be as flashy as other social casinos, but it offers the kind of steady, transparent, and rewarding experience that’ll keep you coming back. Just remember that McLuck isn't a
real money social casino, though you can redeem SC for real prizes here, including cash prizes and gift cards.
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An overview of McLuck Casino
Now you know a lot more about who owns McLuck, let's take a look at what you can expect if you choose to play here. If you’re new to social casinos, McLuck is one of the easiest and most enjoyable ways to get started and a solid pick among the best
Stake.us alternatives. It runs on a sweepstakes model as I've mentioned earlier, which means you can play slots and other games totally free with the option to redeem Sweeps Coins (SC) for real prizes if you meet the requirements.
When I signed up, I got started with the signup bonus using code PROMOGUYSOCIAL and received 7,500 Gold Coins and 2.5 Sweeps Coins right away, all for free. This isn’t a
McLuck no deposit bonus, but rather a no purchase offer, since sweepstakes casinos don’t use real money. But it still gave me plenty of free virtual currency to check out what was on offer, and let me tell you, the game variety is solid. You’ll find over 1200 games on the site, ranging from classic and video slots to scratch cards and instant win titles. There are even live dealer games with a growing number of exclusive titles like McLuck American Roulette, if you prefer something different that gives that real casino vibe.
What I personally liked most is that the games come from reputable developers like Pragmatic Play, Hacksaw Gaming, BGaming, 3Oaks, and NoLimit City, so the visuals and gameplay are top-notch and fun. You can also sort through categories easily, and McLuck regularly adds new titles, so it never feels stale.
And yes, McLuck works beautifully on the website, and you can download the app for Android or iOS devices to game on the move. Whether you choose the app or website, both are fast, responsive, and easy to use.
Is McLuck licensed as a sweepstakes casino?
McLuck is a sweepstakes casino and for this reason it does not require a traditional gaming license. Instead, it operates under U.S. sweepstakes laws, which allows players to play for free using virtual currencies while being able to redeem their SC winnings as long as they meet eligibility and playthrough requirements.
To qualify, McLuck provides free access through Gold Coins and Sweeps Coins and alternative methods of entry such as mail-in requests. You'll also find clear terms and conditions outlining the Sweeps Coins system on their website. This model is used across many states and is perfectly legal in the vast majority of the U.S., though some state restrictions do apply.
Getting started at McLuck Casino
Signing up at McLuck is honestly easy. You’ll only need a few minutes to get set up and start spinning.
- Go to the McLuck registration page using one of our links
- Click “Join Now"
- You can register using your email or simply connect with your Google or Facebook account, whatever works best for you
- After you’ve entered your details and chosen a password, don’t forget to enter the code PROMOGUYSOCIAL to unlock your bonus
- Confirm your email using the verification link sent to your email
- Log in, and you’re good to go.
You’ll immediately see your Gold Coins and Sweeps Coins in your wallet, and from there, you can start playing any of the games in the lobby. My advice is always to start with a few Gold Coins to see how the game goes, then switch over to Sweeps Coins mode when you’re ready to play for prizes. Oh, and be sure to follow McLuck on social media or turn on email alerts, some of the best promos pop up there.
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McLuck is a trustworthy social casino with clear ownership
So, who owns McLuck and why does it matter? It turns out, it matters a lot. Behind the colorful reels and fun promos is a team with a solid operational structure, a commitment to fairness, and a track record of player-first decisions.
The transition to B-Two Operations Limited in 2024 only improved what McLuck was already doing right, that is delivering a fun and secure sweepstakes gaming for players across the U.S.
And as someone who’s played on more sweepstakes sites than I can count, I can confidently say that McLuck feels like one of the most reliable options when it comes to sweepstakes gaming. If you haven't registered yet, now might be a good time to sign up and enjoy a premier gaming experience.
FAQ: Who owns McLuck?
🏢 Who owns McLuck Casino?
McLuck is owned and operated by B Two Operations Limited, a company in the Isle of Man. It’s a branch of B2Services OÜ, based in Estonia. Together, they make a part of the B2Spin Limited group, which manages several well-known social casinos.
🔍 Is B Two Operations Limited a trustworthy company?
From what we can tell, yes. The Isle of Man is known for gaming operations, and B Two Operations ensures that McLuck stays compliant, secure, and runs smoothly.
📊 What other brands are part of this ownership group?
McLuck’s parent company also runs other social casinos like MegaBonanza, Hello Millions, SportsMillions, Jackpota, and PlayFame. These sites are reliable and all follow the same sweepstakes model.
🎲 Does McLuck require a gaming license?
As a sweepstakes casino, McLuck operates legally under U.S. Sweepstakes laws. It doesn’t require a traditional gambling license but follows strict rules regarding prize redemptions and fair play.
🏆 Can I redeem real prizes on McLuck?
Yes. You can redeem Sweeps Coins winnings for real prizes after meeting a 1x playthrough requirement and other eligibility requirements. It’s all part of McLuck’s compliance with U.S. sweepstakes laws.
