Top 5 New Jersey Sportsbooks
Let's take a look at the top NJ sportsbooks. They all offer competitive odds, generous bonuses and transactions so fast they are done even before Usain Bolt has come out of the starting block. Here’s the lineup:
1. FanDuel New Jersey
FanDuel: Pros & Cons
- Generous no-sweat bet bonus for new users
- Quick and diverse withdrawal options
- Extensive promotional offers for retuning users
- App interface could be more modern
FanDuel, supported by Flutter Entertainment, has set up shop on Park Avenue South in New York. They have a broad selection of sports and give you competitive odds. The website and app make betting straightforward.
FanDuel's welcome bonus is decent for new bettors. Start with a qualifying bet and a win nets you bonus credits. They offer a lot of different betting markets, including live betting and parlays. And when you win, expect quick payouts with options like PayPal, Visa/Mastercard, Venmo and Trustly. That's what we all want, right?
Their customer service is great, though the lack of phone support is something we don't appreciate. FanDuel has a strong reputation with many bettors returning regularly. Overall, FanDuel is a good option if you're looking to place a bet on your favorite team.
Bet $5 Get $150 in Bonus Bets If Your Bet Wins!
Gambling Problem? Call 1-800-GAMBLER or visit RG Help . Call 1-888-789-7777 or visit Helpline and Chat - CONNECTICUT COUNCIL (CT). Hope is here. Home or call (800) 327-5050 for 24/7 support (MA). Visit Home (MD). Call 1-877-8HOPE-NY or text HOPENY (467369) (NY). 21+ (18+ D.C.) and present in select states (for KS, in affiliation with Kansas Star Casino). First online real money wager only. $5 first deposit required. Bonus issued as nonwithdrawable bonus bets which expire 7 days after receipt. See terms at FanDuel Sportsbook
2. Bet365 New Jersey
Bet365: Pros & Cons
- Has been on the betting scene since 2000
- Great variety of bonuses
- Fast, varied payment options
Bet365 is a well established name in New Jersey online sports betting and is run by the Coates Family in Stoke-on-Trent, England.
They cover a wide range of sports and offer bets on everything from popular leagues like NFL and MLS to less common sports like FIVB volleyball world championship.
Their odds are above market standards, and they give bettors a fantastic selection of betting markets. The website and app are clear cut and easy to understand. For new users there are two welcome bonuses to choose from, which is a nice start.
When it comes to payments, Bet365 offers reliable options like PayPal, Visa/Mastercard and bank transfers for depositing and withdrawing. They have strong customer service available through live chat and email. However, they don't offer phone support, which is a minor issue.
With a solid reputation and millions of satisfied users around the world, Bet365 is a trusted and high-quality New Jersey sportsbook.
Bet $5 & Get $200 in bonus bets
Minimum $10 deposit required. Minimum odds -500 of greater. Bonus Bets wager excluded from returns. New customers only. T&CS, time limits and exclusions apply. This Referral Code is used for marketing/tracking purposes only. $10 minimum deposit. Paid in Bonus Bets. Bonus Bets wager excluded from returns. New customers only. Available in app only. Max. prize, game restrictions, time limits and T&Cs apply. GAMBLING PROBLEM? CALL OR TEXT 1-800-GAMBLER (AZ/CO/IL/IN/KS/KY/LA/MD/NC/NJ/OH/PA/TN/VA) or 1-800-BETS OFF (IA). 21+ (18+ KY). Must be present in AZ/CO/IA/IL/IN/KS/KY/LA (select parishes)/MD/NC/NJ/OH/PA/TN/VA.
3. DraftKings New Jersey
DraftKings: Pros & Cons
- Broad market coverage
- Efficient mobile app
- Quick withdrawal options
- Less varied promos than competitors
DraftKings Sportsbook looks professional, that is the first thing that comes to mind. It has green and black colors and lets you move around smoothly. You can find lots of sports like basketball, baseball, hockey and e-sports. It's safe to say that there's something for everyone.
You can place standard moneyline bets like picking a winner in tennis or mix things up with combo bets and props.
When it comes to welcome bonuses at Draftkings you can get up to $150 in bonus bets after you bet $5 in some states. This deal is generous and gives you a great start. And banking? Yes, they´ve got all your favorite options, like cards and online banking, plus different ways like Apple Pay and PayPal too.
DraftKings makes it simple to get help. Just a few clicks let you ask for a callback, leave a voicemail or send a post by mail. DraftKings stands out as a top choice among sportsbooks in New Jersey showing they're definitely in it for the long haul.
New Customers: Bet $5+ Get $300 in Bonus Bets If Your Bet Wins + 3 Months of League Pass On Us!
4. Betway New Jersey
Betway: Pros & Cons
- Sleek betting interface on app
- A long-standing betting operator since 2006
- Lots of payment options
Betway is an online gambling company started in 2006 with its main office in Gżira, Malta. It belongs to Super Group which started trading on the New York Stock Exchange as SGHC in January 2022.Betway Sportsbook gives you a generous welcome bonus to get your betting off to a good start. It's easy to use, so you can quickly find and bet on all the top US sports, plus international options like soccer, cricket and golf. They offer plenty of banking options like PayPal, Skrill, Neteller and credit cards, with fast transaction times.
Customer support is there 24/7 by chat or email, although, like many others in the business, Betway doesn't offer phone support which can be a downside for those who prefer talking to someone. Betway is known for being trustworthy and takes responsible gambling seriously. If you're in a state like New Jersey where Betway is allowed, they're a solid choice for your bets.
5. Caesars New Jersey
Caesars: Pros & Cons
- Huge welcome bonus
- Tons of betting markets
- Prop bets available
The casino side of Caesars needs little introduction, but it broke into the sportsbook market after purchasing William Hill in 2021.
This sportsbook welcomes new bettors with a bet insurance deal worth up to $1,000 as a bonus bet if your first bet doesn't win. This bonus only needs to be wagered once to make it withdrawable. They also offer daily odds boosts and other promotions to keep things interesting for existing bettors.
The site is easy to use and lets you bet on sports like basketball or soccer and choose from bets like moneylines, prop bets and outrights. Depositing and withdrawing is simple with methods like PayPal and credit cards. Support is always available through chat or email, though they don't have phone support. Overall, we think Caesars sportsbook is a strong option.
Bet $1, Double your Winnings on your Next 20 Wagers. Up to $25 Max Bet Per Boost
21+ New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Gambling Problem? 1-800-GAMBLER (1-800-426-2537)
Best New Jersey Sportsbook Bonuses
NJ sportsbook promos
come in all shapes and sizes. Here is a rundown:
- No Deposit Bonus:
A bonus awarded without requiring a deposit.
- Deposit Match:
Matches a portion of your initial deposit with bonus funds for betting.
- Bonus Bets:
Provides a set amount of bonus bets after placing a qualifying bet. Winnings are yours to keep, less the bonus amount.
- Insurance Bets:
Refunds your first bet if it loses as a bonus bet or bonus credit.
- Enhanced Odds:
Increases odds on select events or matches.
The one that we think stands out right now is Caesars. Just bet $10 or more on any sport and if your bet doesn't win they give it back as bonus credit, up to a maximum of $1,000. It's a nice little extra to get you started.
Here's the table listing and comparing the best bonuses:
| 🏈 Sportsbook | 🎁 Bonus | ⚡ Sign Up Here |
| Caesars Sportsbook | Bet insurance up to $1,000 Bonus if Your Bet Loses | Caesars Sportsbook |
| Bet365 | Up to $1,000 in Bonus Bets | Bet365 |
| DraftKings | Bet $5 Get $150 | DraftKings |
| FanDuel Sportsbook | Bet $5 Get $200 if Your Bet Wins | FanDuel Sportsbook |
| Betway | Bet $25, Get $150 if Your First Bet Wins | Betway |
Best NJ Sports Betting Apps
Aim to pick a sports betting New Jersey app that's easy to use and offers lots of options and good odds. Make sure it's safe, has great bonuses, and allows for simple money transactions. It should also run smoothly on your phone for betting when you are out and about.
Our attention has been caught by Caesar's Sportsbook due to its nice interface and live streaming of sports like the NFL. When a sportsbook provides the complete betting experience it's hard not to appreciate it.
Here is a list of the best
NJ sports betting apps
and their ratings:
| 📱 Betting App | ⭐ App Store Rating | 🏆 Play Store Rating |
| DraftKings Sportsbook App Download | 4.8 | 4.6 |
| FanDuel Sportsbook App Download | 4.9 | 4.6 |
| Caesars Sportsbook App Download | 4.7 | 4.3 |
| BetMGM Sportsbook App Download | 4.8 | 4.3 |
| BetRivers Sportsbook App Download | 4.4 | 3.3 |
| bet365 Sportsbook App Download | 4.8 | 4.6 |
| Betway Sportsbook App Download | 4.5 | 3.5 |
How to Sign Up with New Jersey Betting Sites
Signing up with betting sites in New Jersey is a piece of cake. Before you start, there are two main rules you need to follow: you must be 21 or older, and you have to be in New Jersey when you bet. Most, if not all, betting sites will check your location to make sure you're inside state lines.
- Pick a Betting Site:
Choose a licensed NJ sports betting app or website in New Jersey.
- Go to the Site or App:
Visit the website or download the app of the betting site you picked.
- Sign Up:
Look for a button that says “Sign Up”. It’s usually easy to find on the main page.
- Fill in Your Info:
You’ll need to enter some personal details like your name, address, birth date, email, and the last four digits of your Social Security number.
- Choose Login Details:
Pick a username and a strong password to keep your account safe.
- Set Up Security Questions:
Choose some security questions and answer them. These help keep your account secure.
- Let the App Find You:
You have to let the app know where you are to prove you’re in New Jersey. This is a must.
- Prove Who You Are:
Some sites might ask for more ID, like a driver’s license or passport.
- Agree to Rules:
Read the site’s rules and privacy policy and agree to them.
- Make a Deposit:
Pick a payment method and make a qualifying deposit. Look for any welcome deals.
- Start Betting:
Voila! Get right into all the betting action. Find the sports you like and place your bets.
More great sportsbooks worth your time
1.
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
Bet now
Gambling problem? Call 1-800-GAMBLER (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA) 21+ only. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). Rewards are non-withdrawable bonus bets that expire in 7 days. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for Terms. US promotional offers not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.
2.
Bet $5 & Get $200 in bonus bets
Bet now
Minimum $10 deposit required. Minimum odds -500 of greater. Bonus Bets wager excluded from returns. New customers only. T&CS, time limits and exclusions apply. This Referral Code is used for marketing/tracking purposes only. $10 minimum deposit. Paid in Bonus Bets. Bonus Bets wager excluded from returns. New customers only. Available in app only. Max. prize, game restrictions, time limits and T&Cs apply. GAMBLING PROBLEM? CALL OR TEXT 1-800-GAMBLER (AZ/CO/IL/IN/KS/KY/LA/MD/NC/NJ/OH/PA/TN/VA) or 1-800-BETS OFF (IA). 21+ (18+ KY). Must be present in AZ/CO/IA/IL/IN/KS/KY/LA (select parishes)/MD/NC/NJ/OH/PA/TN/VA.
3.
Bet $1, Double your Winnings on your Next 20 Wagers. Up to $25 Max Bet Per Boost
Bet now
21+ New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Gambling Problem? 1-800-GAMBLER (1-800-426-2537)
4.
Bet $5 Get $150 in Bonus Bets If Your Bet Wins!
Bet now
Gambling Problem? Call 1-800-GAMBLER or visit RG Help . Call 1-888-789-7777 or visit Helpline and Chat - CONNECTICUT COUNCIL (CT). Hope is here. Home or call (800) 327-5050 for 24/7 support (MA). Visit Home (MD). Call 1-877-8HOPE-NY or text HOPENY (467369) (NY). 21+ (18+ D.C.) and present in select states (for KS, in affiliation with Kansas Star Casino). First online real money wager only. $5 first deposit required. Bonus issued as nonwithdrawable bonus bets which expire 7 days after receipt. See terms at FanDuel Sportsbook
5.
New Customers: Bet $5+ Get $300 in Bonus Bets If Your Bet Wins + 3 Months of League Pass On Us!
Is Online Betting Legal in New Jersey?
Betting online in New Jersey is on the rise and you can find it everywhere. This started when New Jersey won a big court case in 2018 that now is referred to as PASPA. This win changed betting rules all over the country and today in New Jersey you can bet on sports, play casino games or poker, and bet on horse racing. You can legally do all of this in-person or online.If you're 21, you can bet in New Jersey.
The state takes safety in NJ online sports betting seriously and makes sure it's all run right for people who bet. Head over to
New Jersey's Law & Public Safety page
to get more info on sports betting rules in the state.
Some quick facts about NJ sports betting:
| Fact | Detail |
| NJ sports betting launch date | August 2018 |
| Legal betting age | 21+ |
| Sports betting licenses | 20 |
| Sports betting apps | 15 |
| Online sports betting | Yes |
| Retail sports betting | Yes |
| Online casinos | Yes |
| Remote registration | Yes |
| eSports betting | Yes |
| College sports betting | No |
| State population | 9.26 million |
| 2022 betting handle | $10.94 billion |
| NJ regulator | New Jersey Division of Gaming Enforcement |
| Tax rate (for operators) | 14.25% |
Latest
New Jersey Sports Betting News
Here's what's been happening in Jersey's casino and sports betting scene lately:
- October 17, 2023:
The gaming industry in New Jersey saw an increase in overall profits in September, although the physical casinos in Atlantic City didn't do as well.
- November 27, 2023:
A potential smoking ban in Atlantic City's casinos is being discussed by New Jersey lawmakers, with opposition from the city's mayor..
- December 12, 2023:
Relax Gaming entered the United States market by launching in New Jersey with BetMGM.
- December 13, 2023:
Ocean Casino Resort in Atlantic City is updating their gaming technology in a partnership with Konami Gaming, Inc.
- January 17, 2024:
The New Jersey sports betting sector ended 2023 on a high note, with December revenues topping $1 billion for the year.
- February 18, 2024:
A proposal by State Senator Joe Pennacchio could bring slot machines to New Jersey horse racing tracks.
- February 22, 2024:
The New Jersey Division of Gaming Enforcement concluded its investigation into the company Evolution and decided not to take any action.
What You Can't Bet on in New Jersey
New Jersey sports betting follows strict rules to keep things fair and within the law. Here's what's not allowed:
- You can't bet on college sports teams from New Jersey.
- You can't bet on any college games happening in New Jersey.
Why might these rules be in place? Most likely to help protect students and ensure games are played fairly.
Betting Taxes in New Jersey
In New Jersey, gambling winnings are taxed as follows:
- Federal Tax: 24%
- State Tax: 3%
Lottery winnings have specific rates:
- 5% for $10,001 to $500,000
- 8% for over $500,000
These taxes are for different types of gambling, like sports betting in New Jersey. You need to fill out special tax forms like W-2G if you have found yourself on a roll and won a lot of money.
How We Rate the Best New Jersey Sportsbooks
Choosing the right sportsbook in New Jersey is important stuff for anyone looking to get into betting. When we rate these sites we look at what matters most to you.
Our goal is to help you find a place where you can bet confidently and have a great time doing it. Here are the key factors we consider:
We make sure sites are safe and have the right licensing in place.
The site should work well on all devices and be easy to use.
We look for lots of sports and bet types.
We check for deals that are fair and reasonable.
It should be easy to deposit and withdraw, with a variety of banking options.
Fast help when you need it is important.
We see if you can bet live or watch games.
Three of our best sites
BetMGM Review
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
Bet now
Gambling problem? Call 1-800-GAMBLER (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA) 21+ only. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). Rewards are non-withdrawable bonus bets that expire in 7 days. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for Terms. US promotional offers not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.
Bet now
Minimum $10 deposit required. Minimum odds -500 of greater. Bonus Bets wager excluded from returns. New customers only. T&CS, time limits and exclusions apply. This Referral Code is used for marketing/tracking purposes only. $10 minimum deposit. Paid in Bonus Bets. Bonus Bets wager excluded from returns. New customers only. Available in app only. Max. prize, game restrictions, time limits and T&Cs apply. GAMBLING PROBLEM? CALL OR TEXT 1-800-GAMBLER (AZ/CO/IL/IN/KS/KY/LA/MD/NC/NJ/OH/PA/TN/VA) or 1-800-BETS OFF (IA). 21+ (18+ KY). Must be present in AZ/CO/IA/IL/IN/KS/KY/LA (select parishes)/MD/NC/NJ/OH/PA/TN/VA.
Caesars Sport Review
Bet $1, Double your Winnings on your Next 20 Wagers. Up to $25 Max Bet Per Boost
Bet now
21+ New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Gambling Problem? 1-800-GAMBLER (1-800-426-2537)
What Sports Are Available for Betting in New Jersey?
Surely there is no lack of options at New Jersey sportsbooks. It's a certainty that you´ll find sports like football, basketball, hockey and baseball. The biggest demand is usually for a variety of NFL odds, which is why these
NFL betting sites
are very popular.
But, even though you can bet on most things you can't bet on everything in NJ. And reasonably so. New Jersey's gaming laws prohibit all forms of betting on NCAA teams based in the state.
Betting on New Jersey Sports Team
Here are the most popular teams in New Jersey:
The New Jersey Devils are a big hockey team from New Jersey. They've won the Stanley Cup three times. If you want to bet on them look for a site with good game info and live betting.
The New York Giants play in the NFL and have won four Super Bowls. A good betting site for Giants games offers early betting lines, competitive odds and entertaining props.
The New York Jets, another football team, also play out of New Jersey. For Jets games, choose a betting site that has lots of betting markets and a good selection of NFL promos.
Bookie recommendation:
You'd like to watch the teams you love, right? That's why we recommend Caesars Sportsbook for their great live streaming offerings. Just place a bet and enjoy the live action.
Bet $1, Double your Winnings on your Next 20 Wagers. Up to $25 Max Bet Per Boost
21+ New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Gambling Problem? 1-800-GAMBLER (1-800-426-2537)
Payment Methods at New Jersey Betting Sites
So, there is alot to choose from in New Jersey - except cryptocurrencies which are not yet legal. The most popular methods include:
- eWallets:
PayPal, Apple Pay, and Skrill are popular for fast deposits and withdrawals with no fees.
- Traditional Methods:
Options like debit and credit cards, bank transfers, and PayNearMe let you deposit directly.
We think eWallets are the best and recommend them because they're fast, safe, and you don't have to provide your bank or card details to the betting site.
| 💳 Payment Method | ⌛ Average Waiting Time | 💸 Minimum Deposit Limit |
| Credit/Debit Cards | Instant | $10 |
| eWallets (like PayPal, Skrill) | Instant for deposits; up to 24 hours for withdrawals | $10 |
| Bank Transfer | 1-5 business days | $10 |
| PayNearMe | Instant | $10 |
| Cash at Casino Cage | Instant | $10 |
| Check by Mail | 5-10 business days | N/A |
Sports Betting Across the USA - Where Is It Legal?
Good news, sports betting is growing across the USA And after the PASPA ruling in 2018, sports betting is becoming more prevalent in the US by the day. Here's a list of states where you can bet on sports, along with the information pages we have for each:
Conclusion
New Jersey loves sports betting and we are all for it. If you have a preference for betting on your favorite home team, New Jersey doesn't disappoint. Just place your bets, sit back and enjoy the action.
Top-rated bonuses for NJ
1.
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
Min. Deposit: $5
Gambling problem? Call 1-800-GAMBLER (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA) 21+ only. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). Rewards are non-withdrawable bonus bets that expire in 7 days. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for Terms. US promotional offers not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.
2.
Bet $5 & Get $200 in bonus bets
Wagering (WR): 1x Bonus
Minimum $10 deposit required. Minimum odds -500 of greater. Bonus Bets wager excluded from returns. New customers only. T&CS, time limits and exclusions apply. This Referral Code is used for marketing/tracking purposes only. $10 minimum deposit. Paid in Bonus Bets. Bonus Bets wager excluded from returns. New customers only. Available in app only. Max. prize, game restrictions, time limits and T&Cs apply. GAMBLING PROBLEM? CALL OR TEXT 1-800-GAMBLER (AZ/CO/IL/IN/KS/KY/LA/MD/NC/NJ/OH/PA/TN/VA) or 1-800-BETS OFF (IA). 21+ (18+ KY). Must be present in AZ/CO/IA/IL/IN/KS/KY/LA (select parishes)/MD/NC/NJ/OH/PA/TN/VA.
3.
Bet $1, Double your Winnings on your Next 20 Wagers. Up to $25 Max Bet Per Boost
Wagering (WR): 1x Deposit
21+ New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Gambling Problem? 1-800-GAMBLER (1-800-426-2537)
4.
Bet $5 Get $150 in Bonus Bets If Your Bet Wins!
Wagering (WR): 1x Deposit, Min. Deposit: $5
Gambling Problem? Call 1-800-GAMBLER or visit RG Help . Call 1-888-789-7777 or visit Helpline and Chat - CONNECTICUT COUNCIL (CT). Hope is here. Home or call (800) 327-5050 for 24/7 support (MA). Visit Home (MD). Call 1-877-8HOPE-NY or text HOPENY (467369) (NY). 21+ (18+ D.C.) and present in select states (for KS, in affiliation with Kansas Star Casino). First online real money wager only. $5 first deposit required. Bonus issued as nonwithdrawable bonus bets which expire 7 days after receipt. See terms at FanDuel Sportsbook
5.
New Customers: Bet $5+ Get $300 in Bonus Bets If Your Bet Wins + 3 Months of League Pass On Us!
Min. Deposit: 5
Sports Betting in NJ - FAQs
🏟️ Which is the best New Jersey sports betting site?
Caesars, FanDuel and Bet365 are top picks. They offer great odds, bonuses, and make sports betting simple.
💳 Is PayPal available at NJ sports betting sites?
You can choose a lot of different
PayPal sportsbooks. Most NJ betting sites offer payment methods like bank cards, and ewallets and some even have options like Apple Pay too.
📝 How do I sign up for a sports betting site in New Jersey?
Easy! Pick a site like Caesars sportsbook, go to their website or app, click “Sign Up”, fill in your details, and start betting.
📜 Is sports betting legal in NJ?
Yes, online betting is legal in NJ for anyone over 21 and within state lines.
⚽ Can I bet on any sport in New Jersey?
Almost! You can bet on tons of sports but not on NJ college teams, or college games happening in the state.
🔒 How do I know if a NJ sportsbook is safe and trustworthy?
We check if they have the right approval licensing and have appropriate security measures in place. We also check out user reviews to get an idea of how the brand treats its customers.