Welcome to our guide to finding and using positive EV betting tools. This is essential reading for anyone seeking a successful strategy to use for betting on sports.
We’ve ranked and rated seven of the best positive EV tools to help you see which offers you the best value, and outlined the brands who offer a free trial. We’ve even included walkthrough guides to increase your understanding of EV betting, giving you everything you need to take your sports betting to the next level.
What is EV betting?
We have explored this subject in greater detail in our
EV betting guide, but just to recap briefly, positive EV bets reflect a perceived difference between what a sportsbook thinks will happen and what you think will happen.
Let’s say a sportsbook gives the Kansas City Chiefs a 30% chance of winning the next Super Bowl. However, you think it’s closer to 40%, this would be an example of a positive EV bet, also known as a value bet.
EV betting tools are able to instantly scan the odds available at multiple sportsbooks. If there is one sportsbook whose odds for a particular event are a little out of phase with the others, this will be identified as a value bet.
Spotting these disparities can help you to get an edge on the sportsbooks, but they are hard to find and sports betting sites update their odds very quickly, so the opportunity to place a value bet won’t be around for long.
For that reason alone, many bettors are happy to pay a monthly fee for a positive EV betting tool that does all of the hard work for them. Here is a quick reminder why a positive EV betting tool could be worth considering:
Analyzing Sports Betting Systems
- Finds the best value bets instantly
- Saves you a lot of time
- Maximizes your potential profits
- Improves your sports betting knowledge
- Monthly plans can be expensive
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It will take little more than a quick internet search to find plenty of EV betting software providers to help you find value bets. Not all of them are created equal, but we have selected seven of the best positive EV betting tools for you to check out.
| EV betting software brand | Monthly plan price |
| SureBet | $29.26 |
| OddsJam | $249.00 |
| RebelBetting | $146.00 |
| BetBurger | $378.44 |
| BetWasp | $129.99 |
| OddsShopper | $99.95 |
| PromoGuy+ | $19.00 |
SureBet - Covers value bets, surebets and middles
SureBet: Pros & Cons
- Unique middles bet option
- Competitive pricing plans
- Hundreds of sportsbooks featured
- Free pricing plans with no time limits
- Focus on UK and European sportsbooks
Our
SureBets review
found that this is a popular EV betting tool that provides you with potential value bets and middles. You can sign up for free to get value bets, although there are some restrictions on the features available.
There is a Professional plan available for $27.16 per month. With this you can access value bets and surebets, the latter referring to a situation where two separate bets cancel each other out to lock in a profit.
There is also a Professional+ plan, costing $29.26 per month, which adds ‘middles’ betting opportunities. Just so you know, middles are similar to surebets, but both of the bets you place must win, and they won't ensure you a profit over time as you’d enjoy with +EV betting.
The SureBet software scans hundreds of sportsbooks, but the service tends to focus on UK and European sports betting sites like Pinnacle, Bwin, Coral, Ladbrokes, and Sbobet.
OddsJam - Top US-focused value bet service
OddsJam: Pros & Cons
- Over 40 US sportsbooks
- Focus on US sports
- Handy advice for betting promos
- Suitable for beginners
OddsJam has been around since 2021 so it is an established brand. You can enjoy its data-driven betting service with a handy seven-day free trial before committing to a monthly subscription.
Moving forward, you can access the OddsJam Gold plan for $249 per month, which gives you pre-match value bet recommendations from over 40 US sportsbooks, plus arbitrage and middles betting opportunities. You’ll also receive advice on how to maximize sports betting promos and VIP programs.
In addition OddsJam offers a Platinum plan which scans more than 150 global sportsbooks and provides in-play value bets too. However, the monthly cost is not revealed on the website, but is likely to be a substantial amount.
Our
OddsJam review
found good coverage of major US sports, with at least seven on offer at any given time. The OddsJam website features a modern and intuitive interface that is ideal for beginners, but detailed enough for seasoned bettors too. Although this service is quite costly, it’s a great option for those keen to use US sportsbooks for +EV betting.
RebelBetting - Great value service with fantastic support
RebelBetting: Pros & Cons
- Competitively priced plans
- Middles bets included
- Over 120 sportsbooks featured
- Great customer support
- Does not offer in-play value bets
You can make an easy start at RebelBetting with a 14-day free trial that gives you access to the basic features of their value betting service. If you like what you see you can sign up for the Starter package, which is priced at $69 per month. The Starter subscription offers you positive EV bets and surebets, with an expected return on investment of 30% per month.
To unlock the full RebelBetting service, you must upgrade to the Pro plan, which comes at a cost of $146 per month. This plan includes extra features like exchange betting and middles, plus unlimited percentage value bets and surebets.
While you won't find any in-play value bets here, that is offset by coverage of more than 120 sportsbooks, with odds scanned accurately, and constantly updated in real-time. The customer support offering is out of this world. It’s available 24/7 with no waiting time, plus there is a whole variety of useful guides to read that cover every aspect of sports and +EV betting.
BetBurger - Perfect for in-play EV betting and surebets
BetBurger: Pros & Cons
- Top live betting features
- Free BetBurger version available
- Over 400 sportsbooks
- Great sports coverage
- Free version is quite restrictive
BetBurger is a quality EV betting tool with an emphasis on in-play value bets. It covers more than 30 different sports, across 220 betting markets, and scans a massive 400+ global sportsbooks.
You can get a taste of what the brand is all about with the free version of BetBurger, but that does come with some limitations. Value bets are capped at 2%, and surebets are limited to 1% opportunities. In addition, pre-match EV betting selections are delayed by 15 minutes and in-play value bets by one minute.
You can unlock the BetBurger Pre-match package for $168.19 per month, which eliminates the percentage limits on surebets and value bets. However, it's the $294.34 per month Live package that offers the most potential. The BetBurger software updates several times per second, so there is zero delay for in-play value bets.
For those of you struggling to decide which plan you’d like, you can get a combined Pre-match and Live package for $378.44 per month, which represents a 50% discount on the usual cost of the Pre-match plan.
BetWasp - Good value with a focus on US sportsbooks
BetWasp: Pros & Cons
- Good value pricing plans
- Offers in-play value bets
- Focus on US sportsbooks
- Over 40 sports featured
- Can require more expertise
This is a US-focused EV betting service that aims to help you find positive EV wagers and surebets, with coverage of pre-match and in-play value bets.
BetWasp covers 40 different sports, and scans 40+ trusted US sportsbooks to bring you its +EV betting opportunities. There is a free BetWasp option available, which provides you with a selection of free value bets, but with limits of just 1% or 2%.
The best value monthly plan is the Prematch & Live plan which you can get for $129.99 per month. This comes with no percentage limits applied to the recommended positive EV bets, and no access delays. You can also opt for just the Live package for $99.99 per month, or the Prematch package for a monthly fee of $59.99.
BetWasp is a site that requires more user input than some others, but there are a variety of handy tools like the semi-automated value betting software to help keep it to a minimum.
OddsShopper - Simple positive EV betting software
OddsShopper: Pros & Cons
- Great value +EV bets
- Focus on US sportsbooks
- Free version available
- Covers DFS too
- Only eight sports featured
OddShopper has picked up plenty of fans thanks to its ‘Portfolio’ EV betting tools. The brand also promises that if you haven’t made a profit after placing 300 of its recommended value bets each month, then you’ll get a refund of the subscription cost for that month.
You can try the Portfolio EV software for free if you sign up with one of OddsShopper’s recommended sportsbooks by using the link on their site. Not surprisingly, this free package comes with some significant limitations in terms of the percentages applied to the recommended +EV bets you’ll receive.
However, for a very reasonable $99.95 per month, you can unlock the full Portfolio EV service. This will help you find more profitable EV bets than the free version and will even assist you with optimizing DFS lineups, creating winning parlay bets and more. There is another unique OddsShopper feature called ‘Tails’ that you should check out, which provides you with expert picks for the biggest US sporting events.
PromoGuy+: Pros & Cons
- Low cost +EV betting service
- Expert betting picks available
- Includes daily odds boosts and promos
- Covers all the top US sportsbooks
- Not as many advanced features as some
Of course, we cannot talk about betting software without mentioning our own PromoGuy+ service. For just $19.00 per month you can access our PromoGuy Plus Discord group, where you will find a huge amount of
free +EV betting picks for today, plus details of where to find daily odds boosts, and other promotions, at the biggest sportsbooks in the US.
The PromoGuy service scans the odds and promos from the biggest sports betting sites to find the greatest profit potential. We then use true probability, and the Kelly Criterion to help you figure out the optimum bet size. This will ensure that you maximize your potential return, while minimizing risk. So if none of the other EV betting services look like they fit your bill, then check out PromoGuy+ instead.
As you have seen from our short reviews, all EV betting tools have their own unique features, but certain characteristics are more of a necessity.
Here are some things that you should look for when you are choosing a value betting service:
- Fast and accurate scanning of odds across multiple sportsbooks
- Extensive coverage of sportsbooks in your preferred region
- Competitive pricing plans
- Free trial or free version available
You don’t need to spend a lot of money to get involved with EV betting. You can access all of the value betting tools or services featured in this guide either through a free trial, or by using a free version of the service.
Just note that if you use a free positive EV betting tool, there are likely to be restrictions in terms of the ‘value’ being limited to a small percentage, you might experience significant delays before the EV betting selections are made available to you.
By now you will realise that there are plenty of excellent positive EV betting tools out there. Like most things, you tend to get what you pay for, and it’s worth doing a little research to see which pricing plan works out the best for you.
It’s probably best to start off with one of the free trials to get an idea of how +EV betting works, and don’t forget that you can access the
PromoGuy+ positive EV betting service for a low monthly fee.
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🤑 How do you find positive EV in betting?
This basically means identifying situations where a sportsbook might have got its odds wrong. By calculating the implied probability of an outcome you can leverage the percentage difference between the two. The higher the percentage, the bigger the potential profit.
It depends on what you are looking for, but our PromoGuy+ package offers great value. Meanwhile, some of the more expensive services, like OddsJam and RebelBetting, offer free trials of their subscription packages which could be worth a look too.
Yes, you can gain access to each of the betting tools listed in our guide via a free trial, or a free version of the service. Just note that there will be restrictions on how you can use the betting software provided.
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