Evolution Gaming and Hasbro have signed a multi-year agreement to make the B2B (buisness-to-business) developer Hasbro’s exclusive partner for all live casino and online slot games carrying the Hasbro brand.
“After a thorough RFP (request for proposal) process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” Claire Hunter Gregson, Hasbro’s Director of Gaming Relationships, said in a press release from Hasbro. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.“
Hasbro and Evolution Gaming were already partnering to produce the live casino game show theme Monopoly Live, as well as the online slot game Monopoly Big Baller. Those are two of the top games in the Evolution lineup and are two of the best-performing games in all of online gaming.
The new agreement will see the Evolution Games development team creating several further online casino games carrying the Hasbro brand. Among the new Hasbro-based titles from Evolution brands will be Game Night, Monopoly Filthy Rich, and Monopoly Roulette. Each of these titles will be live online games with actual humans serving as presenters.
As well, there will be several online slot titles added to the Evolution Gaming library carrying Hasbro branding. Brands such as Battleship, Mr. Potato Head, Dungeons & Dragons, and Yahtzee could all be developed into new games.
“The combining of Hasbro and Evolution just feels right,” Todd Haushalter, Evolution’s Chief Product Officer, said in a press release from Evolution Gaming.
“The bidding process was extremely competitive, but showing our commitment to innovation and excellence with Monopoly Live and Monopoly Big Baller helped. The team and I are incredibly excited to bring the Hasbro Games to all our various brands.
“I think Monopoly is the world’s best casino game brand. We can do so many great things with it, and, of course, with many other Hasbro Games brands.”
Games featuring board game and game show brands have proven to be popular titles with online casino players. The Wheel of Fortune brand of slots and the $100,000 Pyramid slot game are in high demand inside online casinos. Plinko, taken from The Price Is Right, is another popular game show theme brand.
Hasbro made it clear in February with the release of the company’s “Playing to Win” strategy that it was looking to maximize current partnerships and grow new ones that would put the focus on innovative products by bringing the company’s well-known brands to more formats than ever before.
Evolution Gaming is just one partnership in a four-pronged approach by Hasbro designed to grow the company’s presence in the casino gaming space. Hasbro is also partnering with Aristocrat Gaming to launch new Monopoly slot games for land-based casinos.
Galaxy Gaming will be tasked with developing casino table games based on Hasbro products. Meanwhile, Bally’s will be Hasbro’s B2C (business-to-consumer) online casino operator.
Hasbro has been involved in developing casino games around the company’s brands for 30 years. The objective in developing these new partnerships is to create expanded access to entertainment experiences and reimagine its brands for a growing base of adult fans and gamers.
“These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” Hunter Gregson said.
The scheduled launch date for these new products is January 2026. Some of the new games will be showcased at ICE Barcelona, slated for January 20-22.
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