How We Rate

Last Updated on 10/27/2025
Fact checked by: Meghan

At PromoGuy, we want to help you find the very best betting sites on the market. Our mission is to evaluate online betting operators for integrity and trustworthiness. We want to help you find the very best betting sites on the market.

To achieve this, our expert reviewers look at all of the key elements relating to an operator’s security and fairness - their licensing, the payment methods they use, their promotions and the range of betting options available to customers.

Security & Licensing
Your first consideration

More than anything else, security needs to be your primary consideration when gambling online. Whenever you place a wager, you need to know that the operator is fully licensed and secure.

Unsurprisingly, this is the first area that our reviewers look at. Operators are required to display full licensing details on their website. This information can typically be found either at the bottom of each web page or on the site About Us page. In addition, our experts closely inspect the encryption technology being deployed by operators. This is pivotal to the operator’s ability to keep your financial and personal data secure.

Payment Methods
More options than ever

The range of payment options available at online betting sites is bigger than ever before. Nowadays, players can choose from a huge and ever-growing range of payment methods. It is important that when making payments to and from betting sites, you can be confident that your funds will be processed efficiently and securely.

Our expert guides take an in-depth look at the payment methods offered by each operator. This includes assessing processing speeds and any transaction fees. Most importantly, we check the reliability of each method, so that you can be safe in the knowledge that your money will not be mishandled.

Bonus Offers
Add a bit extra

Bonus offers can come in all shapes and sizes - free bets, deposit bonuses, free spins, prize draw entries et al. They can all add value to your online betting play, but it is important to identify the offers that carry the best value.

Our guides contain comprehensive reviews of bonus offers. Our experts carefully look at the terms and conditions of the offers. These terms contain details of the wagering requirements of the offer, as well as the eligible games, expiry dates and stake restrictions. By assessing all of these areas, we can successfully rate the offers and help you to get the best value from them.

Game & Betting Market Variety
Quality and quantity

If you are a big sports betting fan, then most online betting operators provide you with a wealth of market and event choices. However, the quality of these sportsbooks varies considerably between operators. That is why it is important for our reviewers to take a comprehensive look at what is available at each site. Are the odds competitive? Can you bet in-play whilst watching live streams? Which events are covered?

Alternatively, if you are a lover of online casinos, you will want to discover the operators with the best selection of high-quality games. Our ratings take into account the number of games in an operator’s library, as well as the return to player (RTP) and volatility of games. We also rate the quality of the cash prizes offered and any restrictions (for example, stake limits) you need to know about.

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